• Uncategorized

    Why Blogs Are Necessary For Your Business?

    When you are running a business then you always need new customers over time, for that it is necessary to keep the market up to date regarding your moves and additions to your products. The internet is by far one of the greatest ways to provide useful insight to your customers. When you are marketing your business on the internet then there are many tools that you can use. These tools include:

    • Videos
    • Blogging
    • Social Media
    • Search Engine

    Although all of these methods have some use the most common method is blogging. It is one of the main marketing methods as it helps the business maintain its online presence. Blogging is also one of the most cost effective methods to market a business, product or service.

    You’re running your website on Prestashop – the most famous e-commerce platform? Prestashop 1.7 blog is our recommended for your website. The blog module brings everything you need to create a professional blog for your website.

    What Does It Mean?

    For people who do not mean what a blog is, the simplest explanation is that it is a log on the internet where the writer can share his tips and ideas. Blog different from online news, It is a method to share all sorts of information including educational, personal or insightful information. However, when you are blogging for your business then you will not need to write something personal. All you need to do is share all the information that you think your customers should know in order to make a well-informed decision.

    Why Do You Need It?

    Using blogs for marketing purposes has many benefits. Below you will find some of the most common benefits of using blogs.

    1.      Attract Traffic

    If you want to attract more traffic to your online store but you don’t have some technical skill about web design, you can use blogs is one of the best ways to go. It is a cost-effective method and is relatively simpler. It is recommended to use fresh content every time so that you are not charged with plagiarism. If you copy or reuse your content then you can even force the search engine to take drastic actions and drive all of your traffic away.

    That is why if you are writing blogs for your online store, then make sure that every letter is original. One thing to keep in mind is that uploading relevant blogs to your website will not cause your website to increase its rank on the Search Engine Result Page, however it will increase over time.

    2.      Company’s Voice

    As mentioned earlier, blogging is one of the greatest ways to share your thoughts on the internet. Blogging gives your business a voice, this allows you to have a say on social media. However, you should keep in mind that when you are sharing your thoughts on social media then you should keep it within a few sentences. Blogs are generally use to share detailed pieces of information.

    3.      Two Way Communication

    When you upload a blog on your website then it gives your customers a chance to gain some useful insight regarding your business. If you add a feedback option on your blog then it also gives your customers the opportunity to reply to your blog and give you some useful feedback. Two way communication between the customer and the seller is very important if you want to improve your business.

    4.      Leads

    Although you can use blogs to generate more web traffic towards your website, you can even change potential customers into actual ones. Doing this is very easy, all you need to do is that when you write a blog and describe your latest products just leave a link to your website. When the average leader sees a link in a blog then there is a very high chance that they will click that link.

    A blog is extremely important for your business, it is something that helps you to maintain a good reputation and attract new customers. Blogs also help to retain old customers by providing them the information that they need. Any changes that your business goes through should be converted into a blog so that your customers are always informed.


    These were a few important things that you should know about blogs. Blogs are undoubtedly one of the best ways to market your business. It is one of the most cost effective ways and that is the reason why it is used so often by other online stores.

  • Web design

    Quick And Easy Web Design Guide

    The internet is filled with many different websites, some of these websites are better than the others while some are not that great. The quality of the website mainly depends on its design,  the web design should match Popular Web Design Trends This Year, this is because the design of the website makes a website responsive and usable. If the design of the site is not built properly then there is a high chance that the website will not be as good as the competition. Learning to web design is not a difficult task, all it requires is some motivation and hard work.

    How To Start?

    If you want to learn to start designing some amazing websites, then you should make the first step and follow the rest of the simple steps. The steps that you need to follow are mentioned below.

    1.     The First Phase

    • Understand Its Meaning

    When people hear the word “design” then they often think about poster designing or book designing which are a collection of illustrations. Web design is very different from these things, web design is more about giving the user what they want. Anything that makes a website better and more usable is a part of web design. So, in other words web design is nothing but the effort behind a functioning and well thought website.

    • Aims Of Web Design

    Just like any other discipline, web design also has its aims and goals. A good web design provides the user what he needs and does so in a quick and seamless manner. Following are some of the goals that a good web design aims to fulfil.

    • Encourage human activity with the web page and understand what the user wants. A good web design facilitates the user in every way possible.
    • A well though web design studies every individual user and adapts to their searches and content. This means that the website learns what the user is interested in overtime and only shows them what they want to see.
    • The website continuously keeps track of the user’s likes and dislikes and updates itself according to the user. It changes gradually as the taste of the user changes.
    • Possible Resources

    Now it is time to move on to learning stage of web design. The best sources to learn web design are books and videos, there are also a number of great websites that you can visit and learn a lot about web design. Keep an eye on the following tips when you are still in the learning phase of web design.

    • Bookmark all the videos that you think are the most useful because you will have to revisit those videos even after you have finished learning.
    • If you want the best learning experience then you should consider paying and going to a proper web designer. This is probably the best way to learn web design.
    • You should also devise a manageable time table so that you can give everything the proper amount of time every day.
    • Web Design Software

    Although you can start working on web design with Notepad, it is always a better idea to download a proper program like Microsoft Expression, Adobe Dreamweaver, KompoZer or more. If you download these programs then you will be given a better web design environment and you will start enjoying even more.

    2.     The Second Phase

    • HTML

    When you are starting with web design then HTML is a must. HTML is something that is a must requirement for a web designer because many of the things that you will do as a web designer will revolve around HTML. HTML5 is the latest version of HTML that is why you should start with that. You can even try to learn XHTML just to add something in your skill tree.

    • CSS

    While HTML is important to give your website a skeleton, it is CSS that gives the web page its looks. CSS stands for Cascading Style Sheet and without it you would not be seeing all the beautiful websites that you see every day.  However, CSS does have its problems, for starters it is very strict and punishes the designer for even the slightest of errors. For example, if you forgot to place a semicolon at the end fo the line then CSS will give you a very hard time as it would be hard to track.

    • JavaScript And jQuery

    JavaScript or jQuery are not an absolute essential for web design, however it is good to have it among your skills. However, if you want to make a website that is intuitive and interactive then you will have to learn JavaScript and jQuery. One thing to keep in mind is that if you are only going to use jQuery then you will only need to learn the basics of JavaScript. jQuery really makes things a lot simpler for developers and designers.

    • More Languages

    When you talk about web design languages, then you will learn that there is no shortage of language in this field. Most of these languages do something specific for a website. Some of the most popular languages that you should know about are MySQL, PHP, Ruby and Perl.

    3.     The Final Phase

    • Apply What You Learned

    The final phase is where you start to get a return on the time that you invested on learning web designing. You should start with experiments, you should just test your skills and polish them by creating some test websites from scratch.

    • Look For Jobs

    You can even start creating websites and earn money. The best way to go is to first ask your close friends whether they want a website or know someone who does. You can even go online and register yourself as a freelancer and look for work online.


    These were some of the most basic steps that you need to follow if you want to become an accomplished web designer. Web designing is a fun job but it can become very difficult if you do not learn it properly. When you are learning to web design then always remember to take your time.

  • Web design

    Popular Web Design Trends This Year

    Technology is something is continuously getting better with time, more things are constantly introduced that promise to make our lives better in some way or the other. The internet is one of the greatest achievements of modern science, it is a service that is used by millions of people every day and it keeps on getting better and better. The internet is full of amazing websites but these websites have gone through many changes over the years. This is because web design trends have changed a lot of times over the years and this year is no stranger.

    What’s Changed?

    Web design has changed a great deal, some aspects of its change are good whereas others are questionable. No matter if you like these changes in trends or not, we have to start to live with them. Below you will find some of the most drastic changes that web design has seen in 2017.

    1.      Traditional Web Design

    The idea of traditional web design is quickly fading away, this is because the whole idea of web design is changing quickly. In the beginning web design mostly focused on the aesthetics and looks of the website.

    You can use traditional Web design to build an Online news to share information or show a new idea.

    This idea has changed because web designers today also need to focus on the functionality of the website along with the looks. Providing a good user experience is one of the biggest concerns of the web designer today.

    Your site is Prestashop? if t he answer is YES, you should implement contact form Prestashop module. This is one of the must Prestashop module you must have in the up coming year.

    2.      Chat UI

    Online conversation and chatting has become more common today than it was ever before. Therefore, as of this year it has become very important for the web designers to focus on chat UIs. This means that the websites today must give the user to chat to the representative so that communication is easier. This idea is seen on many messaging services like:

    • Facebook
    • Slack
    • Freelancer
    • WeChat

    Besides Chat UI, The websites should also use email marketing services such as Mailchimp for Prestashop (if the website is based on Prestashop e-commerce) or sending blue, etc. This is great ways to communicate with customers automatically. You can also integrate your website with Mailchimp automatically if you install the Presta Mailchimp module

    3.      Animations

    Graphics and animations have become an integral part of every website nowadays. Without some decent graphics, websites just look too dry and the user does not like it at all. However, when you are using graphics, animations or GIFS just make sure that you do not overuse them. Too much animations will make your website look congested which is not at all recommended. Some of the best GIF creation tools are:

    • Adobe Photoshop
    • Giphy
    • it

    4.      Responsive Design

    As mentioned earlier, user experience is high on the priority list for any web designer. Responsive web design trends keep on changing every year and the next generation of responsive design is quickly becoming mainstream. If you want your website to run properly on every device then the best way to go is to use CSS media queries.

    To make a friendly responsive web design, you should research 5 helpful ways to learn Web designing.

    Search engine rankings are most important for a website, Google changed its algorithm in 2016 which prioritizes websites which are optimized properly. This means that a responsive design will help increase your rank on the search engine.

    5.      Minimalism

    There was a time when websites needed to be very deep and detailed in order to give the user that they want. However, this trend has almost become obsolete in 2017 as users tend to get attracted to minimalist websites. So, if you visit websites like Netflix then you will notice that you are not greeted with a homepage, instead you are given many different cards which take you wherever you want to go. These cards can easily visually suggest topics and the user can easily go where he wants to. People just want:

    • Simplistic websites
    • Visually explanatory web designs
    • And, less congested pages

    6.      Analytics

    Analytics are helpful in many ways, if you are running your own website then with the help of analytics you can see that in which part of the world you have the most users and where the least. Apart from just this information, giants like Google Analytics give you a lot valuable information. The best part of all of this is that everything is visual.

    7.      Custom Photos

    If you start to navigate any website right now, then you will notice that many website tend to use customer photos that represent their company or product. There was a time when many websites used general and stock photos on their websites. This trend is ending and users are tired of seeing the same photos everywhere. This is why according to the new trend, web designers use more authentic photographs. Apart from just authentic images, cartoons, illustrations and comics are also used in many places. If your website is based on Prestashop e-commerce, you can install  Presrtashop Instagram module to feed your photos on Instagram to your website automatically. You website will be more attractive to your customers with the Instagram photos displayed, they can also follow your Instagram by clicking on the “follow us” link provided by the module.

    8.      Material Design Matters

    Material design is something that was first introduced in the year 2015 by Google. It is a design style that is most noticeable in Gmail, Google Drive, YouTube and Google Maps. According to this design style, the website creates a hierarchy of importance on the page. What this does is that it provides the user what he wants and aside from that it also urges the user to focus on other things by drawing their attention. Material design generally uses visuals and realism to give the user the best every user experience.

    9.      Long Scrolling

    Websites like Facebook, Twitter and Instagram have really made long scrolling mainstream. Long scrolling website give the illusion that they are bottomless. This gets the user really immersed in the website, they just go on scrolling for hours without even noticing.

    10.  Typography

    Typography has become very big and it is continuing to grow at a very fast pace. Typography helps to break the grids on the website, this really helps especially when a website has long scrolling pages.


    These were somethings that you should know about the popular web design trends in 2017. If you want to keep up with the world, then you really need to make sure that your website is in accordance with the modern web design trends. Web design trends are essentially the things that the users want to see on the website and you need to give what your user wants. The internet is one of the used services in the world and that is why it is the best place for almost everything. So, it is important for you to keep up with the trends.

  • Web design

    Newspaper and Online News: A Brief Insight

    Newspaper and Online News: A Brief Insight

    Today media is a profitable industry and the biggest product which it sells is News. No matter in which country of the world you live, News is something which you find very important in your life. Traditionally people use to read news through newspapers and this trend continues till today.

    However with the passage of time and with the advancement of technology now we have many other mediums of news as well such as television and internet etc. In this short discourse we will briefly learn about Traditional newspapers and online or epapers.

    Newspaper and its advantages

    There is no need of any kind of explanation with regards to what a newspaper actually is? We all have complete knowledge about newspapers as this is something which is the part and parcel of our everyday life.

    Newspaper reading is considered a good habit as this creates a sense of educational value in your mind. A Normal newspaper is a mix blend of business news, political news, sports news, commerce news and entertainment news etc hence reading newspaper is something which drastically enhances your knowledge and helps you in being updated with time.

    Some worth mentioning advantages of reading newspaper are as follows:

    • The news of the entire world is there in a Newspaper
    • Newspaper is a great source of general knowledge and valuable information
    • Through newspaper you get to know about your country’s current standing in the world with regards to economy, sports and entertainment etc

    Online News

    Online News basically is simply an online edition of the news which you read in your newspaper. The new generation in particular which is growing in a tech savy environment are the ones which spend most of their time in online news. There are several mediums on the internet through which you can actually read online news.

    There print newspaper companies nowadays have their websites through which you can read their online newspapers, to make a website Online news, we should read 5 Helpful Ways To Learn Web Designing. The online newspapers are commonly referred to as E-papers. Similarly these websites keep getting updated constantly and as the day passes you get constant updates with regards to the city or country which you are living in.

    The majority of these newspaper sites have their integration with social media forums as well. So if you like or follow these newspapers on Facebook and Twitter then this means that your smart phone or computer will constantly show you popups, clicking which will expose you to real time news.

    To some up some Key advantages of Online News are as follows

    • The online news is much faster than regular print papers. In online news sites or epapers you get real time news within no time. You do not need to wait till next morning to get the news update.
    • The epapers are free of cost, simply log on the website and read.
    • The online news have no limits, you can read the epaper of any country you want and get updated with regardless to latest happenings of the world
    • One important factor that makes the epapers growing so quickly is Prestashop seo optimization capacity, the SEO (Search engine optimization) factor can only be used in the online papers, it can’t be applied on traditional news papers. So we can say epaper is future of news sources

    Key Difference

    Now let’s look into some of the major differences between Regular newspapers and epaper. We have discussed the differences in the headings below

    News page on tablet, mobile phone and newspaper on desk

    1.      Communication and opinion polls

    The issue with print newspapers is that these papers do not provide you with the facility to take part in any kind of opinion polls. You do not have immediate interactions in these papers. As opposed to this in an epaper with a mere click you can give your opinion polls with ease. You can also make important comments as well.

    2.      Reading habit

    The majority of younger generation particularly the one which is growing up with smart phones and social media etc does not find print newspaper attractive. This generation prefers online reading. However the older generation is still very much comfortable with printed newspapers. Social login is a good idea for making customers easier to connect to your online website such as Prestashop, WordPress or any other CMS platform.

    3.      Space

    The normal printed newspaper has a limited space and they can provide you news only in the 10-12 pages which they have. On the other hand no such limitation exists in online news. The online news keeps getting updated with no issue pertaining to space.

    4.      Convenience

    Nowadays we have things like 3G and 4G available which means that you can open the epaper whenever you want through your smartphone. With regards to printed newspaper, it becomes very inconvenient to carry it everywhere.


    Despite of the mentioned differences, it seems that though the concept of epaper will prosper in the coming days however still printed newspapers will have their own unique Importance.

  • Web design

    5 Helpful Ways To Learn Web Designing

    Web design is one of the most powerful tools in today’s erea. If you know how to design a website then there are many things that you can do. Nowadays, web designing is more popular than ever before and many people want to learn this skill. Due to this reason the education industry for web designing has reached great heights. We can all agree on the fact that web designing is challenging and fun at the same time, however learning and doing it is not child’s play. Instead it requires a lot of effort, enthusiasm and motivation. If you are not serious about web design then you can certainly learn it but you will not be able to do anything with that knowledge.

    The Options

    As mentioned earlier, learning to web design is not an easy task but if you really want to do it then you can very easily do it. There are many ways to go if you want learn web design, some of the best ways are mentioned below.

    1.     Institute Or School

    If you are a person who finds it difficult to study on your own then it is best if you get yourself enrolled in an institute or school. The teaching style that is used in these schools is pretty similar as they are used almost everywhere else. However, there are many advantages when you have the teacher in the classroom. The biggest advantage is that you can ask your teacher questions in person and they can give an explanation in a much better way.

    There are some of us who prefer to learn alone and do things according to our schedule. However, self-learning is very difficult and it is much easier to pick things up if they are being taught by someone else. Schools and institutes use the stress factor to their benefit and make sure that the student is pushed towards learning. This is something that is commonly found in the whole education system, if you are not stressed about something then doing it becomes even more difficult.

    Learning in a school has its benefits, for starters you will be given homework, projects, you will have deadlines and you will have to follow a certain schedule to keep things from falling apart. One thing that you need to consider is that if you choose to learn from a school, then you will need to have decent budget in your bank because these form of education costs money.

    2.     Reading

    Reading is perhaps one of the best ways to go if you want to save time and learn something at a faster pace. According to studies the average person’s speaking speed is a lot slower than his reading speed. This means that you will be able to get a lot more information in your head without wasting a lot of time.

    You can refer from Quick And Easy Web Design Guide to choose the match way for yoursefl

    Books on web development are very detailed, this means that if you start reading one book then you will be exposed to a lot information. Books generally will cover every aspect of a specific topic and this is very beneficial. For comparison, if you watch a video on the same topic of web development then you will notice that the video will only cover a fraction of that topic. You will notice that you will be losing a lot more information then you will be getting. The best places to find reliable books are:

    • The library
    • The Internet: W3schools, Prestashop.com …

    3.     Video Learning

    Video learning is one of the fastest ways to learn something and same is the case with web design. For some people video is the best option as they find them easier to understand. According to studies some people can read something a million times but they will not be able remember that information, however as soon as they hear it then they will retain that information very easily.

    When studying web design, especially to e-commerce website design like Presashop, Magento, Opencart… you should also try to practise building real websites or at least building useful modules for websites to quickly improve your coding skill. For example, if you want to build a Prestashop Instagram module, you need to study Instagram API and Prestashop module structure and develop your module using your basic PHP knowledge. Prestashop facebook login module is another idea for creating your first module for Prestashop. There are also many more ideas out there. Just think!

    4.     Interactive Learning

    Interactive learning is exactly what it sounds like. If you are a person who gets bored easily, then even the most interesting of videos will get you sleepy and they will be impossible to sit through. This is where interactive learning comes in. With this style of learning you will always be engaged in what you are doing. Unlike video learning you will not have to just sit and listen to a person speak. Instead you will have to interact with the lesson and give certain inputs.

    5.     All In One

    The best part about learning is that you do not need to stick to one method. If you are a person who finds it difficult to do the same thing every day then you should go for hybrid learning. This style of learning encourages the student to go back and forth between the different styles of learning. Believe or not it is a great way to go and you will learn a lot.


    These were 5 helpful ways that you should know if you want to learn web designing. You will like at least one of these methods and when you do then you will have a great time unfolding the details about web designing. Web designing is a fun job after you have learned it and that is why you should not quit in the learning phase because things will get a lot interesting after you have crossed that phase.